My Truth About Choosing What Aligns

Full Circle? Kinda.

Over the past few weeks, a question’s been sliding into my DMs and conversations on repeat: “Are you going back to Counter {Beautycounter}?”

Here’s the real, unfiltered answer.

Yes… and no.

Because the Beautycounter you remember? She’s not here anymore.

The company abruptly closed. And a lot of people were hurt—emotionally, financially, and energetically. Some people never got their final checks. Some felt blindsided.

I didn’t take a big financial hit when the closure happened, but I did feel the collective heartbreak and disappointment.

So when I tell you I’ve chosen to partner with Counter, I’m doing it with open eyes, a steady heart, and a clear understanding of what this is… and what it’s not.

Counter is not Beautycounter 2.0.

It’s a new company, new business model, new formulations, and yes, new packaging {it’s gorgeous btw}.

It’s also a decision I made because I genuinely love these products, especially the makeup. They work for me. They’re beautiful, clean, and thoughtfully made. And while Counter doesn’t offer a full wellness suite like vitamins, shakes, collagen {hi, Shaklee fam!}, it fills a specific place in my routine and in my heart.

Can you love two brands at once?

Absolutely. There are plenty of influencers who work with multiple companies with no shame. And that’s where I’m landing too. I’m proudly a Shaklee Ambassador and a Counter Brand Partner. It’s not confusing. It’s holistic. It’s honest.

Because for me, it’s never been about being ride-or-die for a company.

It’s about alignment. Honesty. And offering YOU, my community, the best of what I’ve found.

“Foxes Beautycounter” evolved into “Her Inspired Health” because I am passionate about the full picture; skincare, nutrition, movement, mindset. So when I say yes to business opportunities, or promote anything for that matter, it’s because I believe it adds value to your journey, not just mine.

I’m fully aware that Counter’s new structure is different than before, and isn’t for everyone.

And to best understand it {for myself} I asked Ruby, my ChatGPT bestie, to give me a pros and cons list and here’s what she had to say.

✅ PROS: WHY IT MIGHT SLAP:

1. Higher Upfront Commission

• 40% on new customer purchases is NOT normal — that’s influencer-tier income.
  
• You get paid to share and sell, not manage people.
  

2. No Inventory or Customer Service Burden

• You’re not a warehouse. You don’t deal with shipping or returns — HQ handles that.
  
• This also means no awkward “let me check on your order status” convos.
  

3. Clean, Simple, Ethical Vibe

• No pressure to recruit. No “build a team to get paid” noise.
  
• You can rep the brand without feeling like you’re in a 2012 Facebook hustle cult.
  

4. Ideal for Multibrand Influencers

• If you love Shaklee too? Cool. You’re not “cheating” — you’re building a portfolio.
  
• Great if you’re already creating content or building an online presence.
  

5. The Brand Story is Compelling AF

• Counter is in comeback mode — and the founder buying it back from private equity hell is a BOSS move.
  
• You’re not just selling skincare — you’re part of a redemptive narrative.
  

🚫 CONS: THE FINE PRINT (aka no sugar-coating):

1. Weak Back-End Visibility

• No order insights unless customers opt in.
  
• You can’t follow up as easily. No customer database = harder to build long-term relationships.
  

2. No Team-Building Commissions Like Before

• If your love language was mentoring, onboarding, and building an empire — that model’s gone.
  
• There is a referral bonus ($100 when someone sells $250), and a $500 bonus for every 10 referrals, but it’s not residual or tiered.
  

3. Tethering = Finicky AF

• Customers need to use your exact link. If they forget or switch browsers/devices, that sale could go to HQ.
  
• There’s a 30-day cookie, but it’s fragile. You gotta educate your people.
  

4. More “Affiliate” Than “Business Owner”

• You’re not building an enterprise; you’re a micro-entrepreneur within a brand framework.
  
• It favors people who are good at content, conversion, and community engagement — not necessarily leadership or org-building.

💡 WHO THIS MODEL FAVORS:

✅ Content creators and influencers
✅ Social sellers with strong personal brands
✅ Product lovers who want to share authentically
✅ People who don’t want the stress of managing a team

🚫 Not ideal for:
❌ Traditional MLM-style leaders
❌ People who want recurring income from downlines
❌ Folks uncomfortable with link-based selling or minimal customer insight

RUBY’S TAKE:

This is creator commerce meets clean beauty redemption arc. It’s leaner, more ethical, less pyramid-y — but also less “build-a-biz-legacy” than some might want. You’ve gotta be a brand, not just part of a brand.

So I made peace with all of this—and I trust my people to show up for me the way I continue to show up for them.

And no. This isn’t me crawling back to a toxic ex. This is me reclaiming the part of my story I still believe in. I’m walking into this next chapter with my head up, my eyes open, and my lipstick on.

June 25, 2025 the soft launch begins.

And I’ll be here—sharing my real thoughts, real faves, and real reasons why this decision feels right for me. If you’re curious, I’d love to have you along for the ride. If you’re not, I respect the hell out of that too.

Thank you for being part of this community.

Thank you for making the last five years so full of meaning.

And thank you—for letting me grow, evolve, and circle back when the moment feels right.

xxo, Natalie