Digital Marketing
Strategy
OUR SIGNATURE SERVICE
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COACHING / STRATEGY / CONTENT / MAGIC
I believe you should use authentic imagery, provide thoughtful information, & craft intentional calls to action to strategically position yourself as an authority & influencer in your chosen field.
Marketing your brand online today requires dedicated time, attention, knowledge, & insight from a professional who not only understands the current digital marketing atmosphere but who can also successfully navigate through all the noise & get your business in front of the people who matter the most: your ideal clients.
The services outlined below are focused on strategy, providing you with the tools, insights, & plans needed to execute your digital marketing effectively. These are not “done-for-you” services; instead, I come alongside you to empower you to take intentional, informed action for your business.
Understanding that every brand is unique, I craft a thoughtful, custom approach to every business I partner with.
SO, HOW DOES THIS SOUND?
01
Take a deep dive into identifying your ideal client.
My social media strategy service helps you build a strong presence on the platforms that matter most to your audience. I’ll identify the right channels for your business, define your target audience, & create a tailored content plan that engages & inspires. From developing a consistent posting schedule to crafting a hashtag strategy for maximum reach, this service ensures your social media efforts are aligned with your goals. Whether you’re looking to grow followers, increase engagement, or drive traffic, I provide actionable strategies that deliver results.
02
Cross “I don't know what I'm doing” off your list for good.
Boost your website’s visibility with a comprehensive SEO strategy designed to improve search rankings & drive organic traffic. I’ll conduct in-depth keyword research to target the phrases your audience is searching for, optimize your site’s content & structure, & implement on-page SEO best practices like meta tags & headings. For local businesses, I’ll refine your local SEO approach to ensure you’re easily discoverable by customers in your area. With my SEO strategy, your site will rank higher & attract the right audience.
03
Have ongoing, immediate support when you need it.
Engage your audience & build authority in your industry with a content marketing strategy tailored to your brand. I’ll identify content topics that resonate with your target audience, plan blog posts that boost SEO & drive traffic, & craft outlines for newsletters that keep your audience informed & loyal. Whether you’re creating long-form educational content or quick, engaging updates, I'll ensure your messaging is on-brand & strategically aligned with your goals to nurture leads & convert them into customers.
04
Stay connected with a results-driven email marketing strategy.
I’ll design campaigns tailored to your audience’s needs, from automated welcome sequences to personalized nurture emails. This service includes segmentation strategies to deliver the right messages to the right people, lead magnet creation to grow your list, & testing to optimize performance. With a clear focus on driving engagement & conversions, my email marketing strategies are built for success.
Stay connected with a results-driven email marketing strategy.
I’ll design campaigns tailored to your audience’s needs, from automated welcome sequences to personalized nurture emails. This service includes segmentation strategies to deliver the right messages to the right people, lead magnet creation to grow your list, & testing to optimize performance. With a clear focus on driving engagement & conversions, my email marketing strategies are built for success.
05
Insight + Action = Impact
Gain clarity on your digital marketing efforts with an analytics & reporting strategy that provides actionable insights. I’ll help you understand your key performance indicators (KPIs), like clicks, conversions, & engagement. Together we'll refine your campaigns, allocate resources more effectively, & make data-backed decisions to drive growth. With this service, you’ll always have a clear view of your marketing success.
A Modern Strategy Solution for Modern Brands.
In today's digital climate, content creation isn't an option — it's a necessity. But you need a sustainable strategy for the kind of story-driven, captivating content you want your brand to be known for.
That’s where I come in. My strategy services are designed to cut through the overwhelm & provide you with a clear, actionable plan to elevate your brand. With the right strategy in place, you’ll have the confidence, clarity, & direction to create content that not only resonates with your audience but drives real results for your business.
OVERCOME THE OVERWHELM WITH A SMART STRATEGY
"Natalie quickly became my most valuable partner, providing the strategy, guidance, & support I didn’t even know I needed."
— MICHELLE R.
“I had been feeling so burnt out with my content and literally one session with Athena changed everything.
I'm baby organic authentic skateboard microdosing waistcoat, vinyl sartorial. Bodega boys street art four dollar toast.
— JEN OLMSTEAD
How Works
it
Discover & Plan
We take a deep dive into your business to understand your goals, audience, & opportunities, crafting a custom strategy tailored to your needs.
Set Up & Optimize
From platforms to tools, we establish the foundation & fine-tune every detail to ensure maximum efficiency & effectiveness.
Implement
Together we’ll put your strategy into action, executing with precision & purpose to bring your vision to life.
Analyze
We track the results, evaluate performance, & provide insights to refine & enhance your strategy for continued success.
You cannot become what you want by remaining what you are.
You’re passionate about what you do but overwhelmed when it comes to marketing your business online...
You know your business deserves to be seen, but the endless options, ever-changing algorithms, & constant content demands can feel impossible to keep up with. That’s where I come in—to simplify the process, provide clarity, & equip you with the tools & strategies you need to market your business with confidence & ease.
